Digital Marketing Fundamentals – Syllabus

Digital Marketing Fundamentals – Syllabus

Module 1: Introduction to Digital Marketing
What is digital marketing, online business basics, digital channels overview.
Module 2: Social Media Marketing
Facebook, Instagram, YouTube basics, content strategy, engagement techniques.
Module 3: SEO – Search Engine Optimization
Keywords, on-page SEO, off-page SEO, ranking basics, content optimization.
Module 4: Google Tools
Google Analytics, Search Console, Google Ads overview, keyword planner.
Module 5: Content Creation & Branding
Brand identity, writing for digital platforms, Canva design basics.
Module 6: Budgeting & Freelancing Skills
Digital marketing pricing, client communication, portfolio building, freelancing basics.